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Brand case study
UrbanForm identity system
Rapid growth required a flexible yet recognisable identity system that could scale with the business.
Challenge
As new product lines launched, the brand lost consistency and visual priorities became difficult to set.
Solution
We created a system-level identity with token-based colour and typography foundations, backed by practical usage rules.
Outcome
The team can now produce new materials independently and faster without diluting brand coherence.
Deliverables
- Core brand handbook
- Digital and print application kit
- Pitch deck and social templates
- Internal onboarding workshop
Metrics
Brand recognition
+31%
research sample
Decision time
-40%
creative review rounds
New asset lead time
2 days
average
Gallery
6-image snapshot
Next case
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A dynamic visual package tailored to a streaming platform.