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Motion case study

PulseCast motion design kit

We refreshed channel identity with animated assets to unify live output and post-produced content.

PulseCast motion design kit

Challenge

Visual assets were produced ad hoc, causing inconsistent transitions and branding across episodes.

Solution

We built an animation component library adaptable for both broadcast and social cutdowns.

Outcome

On-air quality became more consistent and the editorial team now ships episode packages in less time.

Deliverables

  • Lower-third and opening motion set
  • Transition and bumper package
  • Export presets by platform
  • Motion system guidelines

Metrics

Post-production time

-35%

per episode

Branded watch time

+22%

channel analytics

Template adoption

94%

internal team

Gallery

6-image snapshot

PulseCast motion design kit gallery 1
PulseCast motion design kit gallery 2
PulseCast motion design kit gallery 3
PulseCast motion design kit gallery 4
PulseCast motion design kit gallery 5
PulseCast motion design kit gallery 6

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