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Motion case study
PulseCast motion design kit
We refreshed channel identity with animated assets to unify live output and post-produced content.

Challenge
Visual assets were produced ad hoc, causing inconsistent transitions and branding across episodes.
Solution
We built an animation component library adaptable for both broadcast and social cutdowns.
Outcome
On-air quality became more consistent and the editorial team now ships episode packages in less time.
Deliverables
- Lower-third and opening motion set
- Transition and bumper package
- Export presets by platform
- Motion system guidelines
Metrics
Post-production time
-35%
per episode
Branded watch time
+22%
channel analytics
Template adoption
94%
internal team
Gallery
6-image snapshot






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