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Web case study
StudioAxis B2B web platform
We built a web platform that supports higher-quality inbound leads for the sales team.
Challenge
The previous website did not support decision-makers and lacked clear industry-specific use cases.
Solution
We introduced a structured content architecture, modular landing framework and faster editorial workflow.
Outcome
Sales now receives better-qualified inbound leads and campaign tracking is significantly clearer.
Deliverables
- Content strategy and page wireframes
- Conversion-led landing block system
- CMS component set
- Measurement framework and UTM governance
Metrics
MQL rate
+29%
over 2 quarters
Bounce rate
-19%
key pages
Time on page
+41%
industry pages
Gallery
6-image snapshot
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