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Brand case study
MiGrid rebrand + motion rollout
To support new positioning, we updated brand, onboarding surfaces and launch motion assets in parallel.
Challenge
The rebrand had to launch with minimal disruption while keeping orientation clear for existing customers.
Solution
We planned a phased transition with release templates while standardising every digital touchpoint.
Outcome
The switch was smooth, adoption of the new identity accelerated quickly and campaign impact improved measurably.
Deliverables
- Rebrand rollout plan
- Cross-platform visual asset package
- Onboarding and email template refresh
- Launch motion and social toolkit
Metrics
Campaign recall
+34%
post-launch survey
Migration issues
0 critical
during release window
Brand consistency
96%
internal audit
Gallery
6-image snapshot
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