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Web case study
MedLink patient portal redesign
We converted a complex healthcare portal into a simpler digital experience built on trust.
Challenge
Users struggled to find relevant information and abandoned critical flows at a high rate.
Solution
We redesigned onboarding, introduced clearer content layers and applied an accessible typographic system.
Outcome
Visitors now complete key flows faster while support workload has dropped.
Deliverables
- Service blueprint and user flows
- Responsive UI toolkit
- Editable content components
- Quality assurance and handover training
Metrics
Task completion
+42%
on core flows
Support tickets
-23%
after 1 month
NPS
+16
quarterly survey
Gallery
6-image snapshot
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