<- Back to work
Motion case study
Kinetic product launch motion campaign
For launch season, we produced a motion package that worked consistently across paid and organic channels.
Challenge
The product value proposition was complex, while the team needed to explain it clearly in short-form video.
Solution
We designed a modular motion language with 6-second, 15-second and explainer cuts from one core system.
Outcome
Creative quality stayed coherent per platform, increasing watch time and high-intent click-through rates.
Deliverables
- Motion styleframe set
- Animated campaign pack with 12 assets
- Video templates for the in-house team
- Tone and pacing guide
Metrics
Watch time
+49%
average retention
CTR
+18%
paid campaigns
Production cycle
-28%
template-based workflow
Gallery
6-image snapshot
Next case
MedLink patient portal redesign
A calm, clear interface for a sensitive user journey.